Julien Tornare, CEO Zenith and Arnaud Vidal, Director Zenith France, welcomed a large number of the brand’s guests to a festive occasion with distinctive Swiss flair – including traditional Swiss dishes and musical horn trio – in the highly symbolic setting of the famous Place Vendôme.
With its 160 sq.m surface area, the Vendôme boutique is the largest ever opened by Zenith. Withi its sophisticated universe imbued with a chic and refined atmosphere, Zenith will present more than 80 watches fully representative of the brand’s expertise and innovative abilityand also offer a preview of the 2018 new releases and two special Vendôme editions.
On the entertainment front, exclusive events on the program include breakfasts, after-work events, cocktails, press briefings and other customer experiences, including gourmet dinners crafted by the Michelin-starred chef Patrick Pignol.
The diameter is, of course, not the only metric we pay attention to. We greatly prefer thin watches at Timeless, to the point that we often find ourselves using manual wind movements over automatics. Of course, there’s no way we’d skip using the El Primero, so that wasn’t a viable option, yet it is a testament to the engineering of a movement from 1969 that the watch only had to be 13.75mm thick. That’s hardly an ultra-thin, but in an era when even ordinary three hand watches are frequently 14mm or more, it remains impressive.The El Primero movement is, by far, the biggest change to the A273 source material. The A273, wonderful as it was, was powered by a more common, from a technical standpoint, manually wound movement. The El Primero, conversely, is not just a good movement, it’s a true legend. It is easily among the two best known chronograph movements in the world, the other being the highly respected, although less prestigious, 7750. There are many reasons that the El Primero has stood the test of time where so few other movements have. The first is the feature by which it derives its name, specifically that it’s the first automatic chronograph.